Designed scalable wireframes for a leading credit and personal finance client (similar to Bankrate). Deliverables included a homepage and a flexible component system used to build out nine high-traffic content hubs.
Client
Wireframes
Contributions
UI/UX, content strategy, art direction
Industry
FinTech
Problem
The challenge lay in creating a scalable content framework that balanced high-intent marketing goals with a clear, authoritative UI that guided users through the personal finance funnel.
Solution & outcome
The project unfolded with a deep dive into content hierarchy to align SEO goals with user intent. Our solution was a hub-and-spoke model: a primary entry point (the homepage) leading to nine curated topic pillars (Credit Cards, Debt, Insurance, Taxes, etc).
I designed a flexible design system of interchangeable sections—including CTAs, accordions, product cards, article cards, and review modules—specifically built to be rearranged based on the page's unique narrative. This modular system provided the client with a 'future-proof' wireframe foundation that would be ready for high-fidelity implementation.
