Designed scalable wireframes for a leading credit and personal finance client. Deliverables included a homepage and a flexible component system used to build out nine high-traffic content hubs.
Client
Wireframes
Contributions
UI/UX, content strategy, art direction
Industry
FinTech
Problem
The challenge lay in creating a framework that could be scaled across nine content hub pages. We needed to consider the user journey, the client's marketing goals, and the personal finance funnel.
Solution & outcome
Prior to design, we did a deep dive into content hierarchy to align SEO goals with user intent. Our solution was a hub-and-spoke model: a primary entry point (the homepage) leading to nine curated topic pillars (Credit Cards, Debt, Insurance, Taxes, etc).
When it came time to design, I created a flexible design system of interchangeable sections—including CTAs, accordions, product cards, article cards, and review modules—specifically built to be rearranged based on the page's unique narrative. This modular system provided the client with a wireframe foundation that would be ready for high-fidelity implementation.
