Splice is an industry-leading platform that offers high quality sound sampling. They partnered with us to redesign their content hub and category page template. Their goal was to improve UI/UX and SEO, ultimately driving more traffic to their site.
Client
Splice
Contributions
UI/UX, prototyping, content design
Industry
Music & Entertainment
Problem
The existing content hub faced three core problems: poor information architecture, an uninspired visual aesthetic, and a fractured user journey. The challenge was to blend an SEO-optimized layout with high quality visuals and interactivity that meshed with the brands' tone of voice and style.
Solution & outcome
The final design married a structured SEO framework and Splice's vibrant brand personality. Key improvements included:
Curated sections based on user intent: We implemented category blocks and a "Latest Obsessions" section to surface top-performing assets and guide users to relevant topics.
Refined components: Redesigned article cards with a clear visual hierarchy, adding "freebie" tags and date stamps to improve credibility and user trust.
Visual impact: Utilized a "dark mode" palette to create a high contrast that emphasized the vibrant hero thumbnails.
