Splice is an industry-leading platform that offers high quality sound sampling. They partner with us to redesign their content hub and category page template with the end goal of improving UI/UX and SEO, ultimately driving more traffic to their site.
Client
Splice
Contributions
UI/UX, prototyping, content design
Industry
Music & Entertainment
Problem
The existing content hub suffered from a three-fold deficit: poor information architecture, an uninspired visual aesthetic, and a friction-filled user journey. The challenge was to blend an SEO-optimized layout with high quality visuals and interactivity that seamlessly fit the brands' tone of voice and style.
Solution & outcome
The final design bridges the gap between a playful brand personality and a structured, ranking-ready SEO framework. Key structural enhancements included:
Curated sections based on user intent: Implemented categorized content blocks and a "Latest Obsessions" section to surface top-performing assets and guide users to relevant topics.
Refined components: Redesigned article cards with a clear visual hierarchy, utilizing "Freebie" tags and date stamps to enhance credibility and user trust.
Visual impact: Utilized a "dark mode" palette to create a high-contrast environment that emphasizes the vibrant hero thumbnails.
