Developed a 35+ page internal calculator tutorial to help drive measurable client results. The resource covers the full project lifecycle—from interactive UI patterns and Figma efficiency tips to the finer points of SEO best practices and developer handoff.
Client
Siege Media
Contributions
Content strategy, art direction, UI/UX
Industry
Marketing
Problem
Since we lacked a 'single source of truth' for interactive calculators, our process was more fragmented than it needed to be. I saw an opportunity to bridge that gap by building a playbook that turned our UX and SEO best practices into a streamlined resource for our designers.
Solution & outcome
By standardizing our approach to calculator designs, we were able to deliver higher-quality designs with fewer rounds of edits. The result was a more efficient pipeline from design to dev and improved results for clients.
