The Sohn Investment Conference is an annual event where Wall Street's top investors share ideas. The money raised goes to research and funding for children with cancer and other childhood illnesses. Our agency served as Sohn's lead design partner. We were responsible for the end-to-end execution of all brand assets, including the visual identity, print and digital signage, marketing materials, and event collateral.
Client
The Sohn Foundation
Contributions
Branding, print design, digital design, account management
Industry
Non-Profit
Problem
Our challenge was to take the Sohn branding and apply it to a large-scale event. On top of designing a wide variety of marketing and event materials, we needed to consider high-level wayfinding, large crowds, and various viewing distances.
Solution & outcome
Inspired by the orange sun in Sohn’s logo, we created a comprehensive visual language made up of gradients, icons, and text styles that could be applied across both print and digital media.
My role involved leading the design of event collateral and managing the project's execution. This included serving as the main point of contact for the client and event planner, overseeing the production schedule, and directing the final print process.
Event and marketing assets included:
Print and digital invites
40' step & repeats
Podium branding
Pop-up banners
Color-coded badges for various event participants
Charging station wraps
Exterior banners
Vinyl window banners
Custom engraved awards
Digital slides
Sponsor signage
Email marketing design
Branded event images reached global audiences and were featured in Fortune, Business Insider, and Bloomberg.com.
