The Sohn Investment Conference is an annual event where Wall Street's top investors share ideas. The money raised goes to research and funding for children with cancer and other childhood illnesses. Our agency served as the lead design partner—we were responsible for the end-to-end execution of all brand touchpoints, including the visual identity, print and digital signage, marketing materials, and event collateral.
Client
The Sohn Foundation
Contributions
Branding, print design, digital design, account management
Industry
Non-Profit
Problem
Designing for the Lincoln Center meant competing with large spaces and massive crowds. Our challenge was to take the Sohn brand and translate it into a comprehensive environmental experience that felt both intentional and seamless. We needed to solve for high-level wayfinding, diverse viewing distances, and a wide variety of production materials.
Solution & outcome
Inspired by the orange sun in Sohn’s logo, we created a comprehensive visual language made up of gradients, icons, and text styles that could be applied across both print and digital media.
My role was two-fold: leading the design of key assets and managing the project's execution. This included serving as the main point of contact for the client, overseeing the production schedule, and directing the final print and installation process.
Branded event images reached global audiences and were prominently featured in Fortune, Business Insider, and Bloomberg.com.
