Degree Choices helps take the guesswork out of picking a college by ranking programs based on their financial value and ROI. We were tasked with a homepage redesign that stayed true to their established brand while updating the user journey and enhancing the visual hierarchy.
Client
Degree Choices
Contributions
UI/UX, Prototyping, Photo sourcing/editing
Industry
Education
Problem
The existing homepage lacked the hierarchy, intuitive flow, and engaging visuals required for a modern data-driven site. Our goal was to strip away the confusion and rebuild a page that was premium, accessible, easy to use, all while blending seamlessly with the rest of the site.
Solution & outcome
The redesign successfully elevated the site's digital presence, resulting in an accessible and high-functioning homepage. We redesigned all visual components and restructured the content to include quick-access search features, targeted CTAs, and related linking to keep users engaged.
