Bubble Goods, an online health food marketplace, partnered with us to lead a redesign for their blog. We overhauled the hub and post page templates to create a more modern experience built for SEO that also focused on driving conversions.
Client
Bubble Goods
Contributions
UI/UX, prototyping, illustration
Industry
Food & Beverage
Problem
The blog’s original design lacked clear visual hierarchy and was difficult to navigate, hurting both the user experience and SEO.
Solution & outcome
To get the blog back on track, I focused efforts in two areas—revamping the page structures and updating the visual design system.
On the structural side, I reorganized the hub with a featured post section, a new search tool, and dedicated category pages to make finding recipes or tips more intuitive. On post page, I built in features such as quick-answer boxes, tables of contents, and shoppable product cards to help with SEO and conversions.
Visually, the goal was to move away from a generic blog look and more towards a high-end editorial feel. Key updates included:
A cookbook-inspired header: Shifted away from the generic blog look and created a header inspired by modern cookbooks.
Clearer hierarchy: Revised text styles to establish clear visual hierarchy.
Visual personality: Utilized emojis and modern components to stay on brand and appeal to the target audience.
