Sharon’s Sorbet is a non-dairy frozen dessert brand dedicated to simple, natural ingredients. The project involved a comprehensive brand identity overhaul, including a new logo and packaging for their seven-flavor lineup.
Client
Sharon's Sorbet
Contributions
Branding, photo editing, dieline file prep
Industry
Food & Beverage
Problem
Sharon’s original branding lacked both the shelf presence needed to compete in a modern market and felt disconnected from the flavorful sorbet. Our goal was to move toward a more contemporary, 'punchy' aesthetic—one that reflected the natural ingredients within each pint.
Solution & outcome
Our redesign focused on a minimalist, image-forward layout that puts Sharon’s ingredients at the forefront. The brand and package overhaul helped land sales at grocery stores nationwide.
